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Our clients' top challenges and goals become ours.

We devote our vast resources to solve your problems, so you can focus on your business.

We look at employee benefits and risk management strategically — helping clients to leverage their talent and understand their risk when making critical decisions.

We are known for our high energy, innovation and commitment — to our clients and each other. Our clients are more like partners. Your success is how we measure our own achievement.

Who we are

We are a premier employee benefits, business insurance and HR consulting agency based in Wisconsin, Minnesota and Illinois with over 350 colleagues supporting our clients.

According to Business Insurance magazine, we are the:

  • 2nd largest employee benefits specialist broker in the United States1
  • 47th largest broker of United States insurance business2

1 Business Insurance magazine, July 2014. Rankings based on 2013 employee benefits revenue of companies that derive 50% or more of gross revenue from benefits business.

2 Business Insurance magazine, July 2017. Rankings based on 2016 brokerage revenue generated by U.S.-based clients.

What we believe

We believe in removing obstacles, simplifying the complicated and applying our expertise to solve problems for our clients so they can focus on their business and achieve their aspirations. Our collaborative approach for strategic, customized employee benefits, business insurance and HR solutions gives our clients a competitive advantage. Expertise, innovation, integrity and trust are the core values that drive our passion for service excellence.

Vast resources

We are a subsidiary of Associated Bank, N.A. (NYSE: ASB). Associated is known for its strong relationships with the customers and communities it serves:

  • More than 4,400 employees serving approximately one million customers
  • Associated has over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas
  • Associated is the number one mortgage originator in Wisconsin

Associated offers a full range of banking services and other financial products and services:

  • Commercial and business lending
  • Commercial real estate lending
  • Treasury management, capital markets and insurance services
  • Consumer banking
  • Residential mortgage and home equity lending
  • Private banking, trust and asset management

Associated's vision and values

Associated Banc-Corp will be the most admired Midwestern financial services company, distinguished by sound, value-added financial solutions with personal service for our customers, built upon a strong commitment to our colleagues and the communities we serve, resulting in exceptional value for our shareholders.

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